One size does not fit all when it comes to marketing to different generations of consumers.
Attendees of the North American Retail Hardware Association (NRHA) All-Industry Conference, held May 5-7 in conjunction with the National Hardware Show, will have the opportunity to hear from a variety of generational speakers and experts, including Ruth Furman, principal at ImageWords Communications.
Furman’s seminar, “Top Tips for Generational Target Marketing,” will take place Tuesday, May 5, at 3 p.m. on the NRHA Village Stage.
Furman will share smart strategies to help independent retailers answer important questions and engage customers of all generations through case studies, examples and audience interaction.
Her session will help retailers evaluate how they are using social media and PR strategies to connect with their target market. It will also address topics such as attracting and connecting with customers through store events, promotions and online interaction and the best strategies to help build store traffic.
Case studies include Johnnie Walker RVs, Popped and Balloons with a Twist.