New York – Fitmoo, Inc. has selected Las Vegas-based Forté PR (FPR) as its public relations agency of record. FPR will provide strategic planning, traditional and social media strategy and execution, as well as brand and athlete outreach on behalf of Fitmoo. The agency’s first order of business will be the launch of the Fitmoo platform and app to fitness influencers, athletes, brands, trainers, gym owners and active lifestyle consumers.
In 2014, Fitmoo secured $5 million in funding to help realize its vision to deliver a technology platform to organize, socialize and monetize the fitness industry. Development is nearly complete on Fitmoo’s phase-one social commerce platform, a next generation fitness social network and marketplace, allowing for the buying, selling and referring of goods and services through large networks of active lifestyle enthusiasts. Fitmoo fills a much-needed industry void by offering athletes, trainers and gym owners a low-cost, turn-key solution to market millions of products and services, including classes and events, through their communities of loyal fans and followers. For the first time, users can not only enjoy the social elements of connecting with their influencers or their brands, but they can also shop, sell and endorse what they love the most, automatically earning commissions if an item sells. Fitmoo is democratizing distribution through social networks.
“Fitmoo selected Forté PR because of the agency’s proven track record representing active lifestyle brands and athletes,” said Jeff Dyment, chief executive officer and founder of Fitmoo. “As a former professional climber and endorsed athlete, agency founder Stephanie Forte truly understands how important social networking and brand building is for fitness industry professionals and athletes. We look forward to working Forté to launch this revolutionary means to connect athletes, brands and consumers.”
About Forté PR
Forté PR (FPR) offers PR, social media and communication services to brands that improve people’s lives. Established in 2005 and located in downtown Las Vegas, FPR’s clientele includes brands like Essentia Water, Fitmoo, Inc., and Las Vegas Ski & Snowboard Resort, among others. For more information, please connect with Forté PR on Facebook, Twitter, Instagram and LinkedIn.
Fitmoo, Inc., was founded in 2013 to organize, socialize and monetize the fitness industry. Based in New York City, Fitmoo is the first completely agnostic social commerce platform that enables brands, athletes, influencers, gym owners and active individuals to connect online, create and join groups, as well as list, shop, sell and earn from socializing the things they love the most. For more information, visit www.fitmoo.com. Or, discover and connect with Fitmoo on social media, including Facebook, Twitter, Instagram and Pinterest.