Las Vegas – After 45 years of working with more than 50 gaming clients around the country, The Glenn Group, with offices in Las Vegas and Reno, is launching a sister agency called Wide Awake with the sole purpose of helping gaming properties innovate, differentiate and master the modern marketing landscape.
Wide Awake will bring all the history, experience, talent and creativity of The Glenn Group, with an added depth of expertise and knowledge in gaming.
The name Wide Awake pays homage to Nevada, where the company cut its teeth on gaming and where gaming was born. During the gold and silver rushes, well before gaming was legal, Nevada frontier towns that were open to gambling were referred to as “Wide Awake.” Wide Awake is not only a way of paying tribute to Nevada’s pioneering spirit and its deep gaming roots, but also focuses on the challenges of marketing casino properties within a modern marketing landscape and highly competitive gaming environment.
Wide Awake will share offices with The Glenn Group in Las Vegas and Reno under the leadership of B.C. LeDoux, president and partner.
“Since we have decades of experience in the gaming industry, we know players, know the trends and we’ve seen the evolution,” said B.C. LeDoux, Wide Awake president and principal. “We’ve seen the industry become commoditized and a little formulaic in peoples focus on how to sell an agency after it markets a number of successful games to a bigger platform, and since it’s faced with the immense pressure of hyper-competition and oversaturation, we want to help properties think differently, stand out and blaze trails during the next evolution. We don’t see anyone else doing that.”
The Glenn Group will continue to operate in Nevada as a creative marketing communications agency, providing strategic marketing solutions like brand positioning, identity design, advertising content creation, media strategy and placement, public relations and website development for a variety of clients in different industries, something the company has successfully done throughout its 45-year history. Valerie Glenn, chief executive officer and principal, will continue to lead The Glenn Group.
“We are very excited to launch Wide Awake as part of our parent entity The Glenn Group Companies,” said Valerie Glenn, CEO and principal. “After nearly half of a century of working with gaming companies around the country, we have developed a particular expertise in gaming and are able to bring that experience to casino properties as they navigate a fiercely competitive market.”
About Wide Awake:
Wide Awake is a marketing and innovation agency that specializes in modern marketing for gaming properties. With offices in Las Vegas and Reno, Nevada, the agency uses a pioneering spirit and nearly half of a century of experience working with more than 50 gaming properties around the country to help clients innovate, differentiate and become market leaders. Wide Awake provides a wide range of solutions for gaming properties, including marketing and innovation audits, brand strategy, creative content, paid media, social media, experience design, creative technology, motion design, public relations and social impact marketing. Wide Awake is part of The Glenn Group Companies.
About The Glenn Group:
The Glenn Group is a creative marketing communications firm, with offices in Las Vegas and Reno, Nevada, that helps pioneering companies in various industries build and creatively position their brands, share compelling stories and solve problems through imaginative integrated programs and experiences. The firm offers expertise in brand positioning, marketing communications strategy, identity design, advertising content creation, media strategy and placement, public relations and website development. Clients in industries including healthcare, energy, retail, performing arts and financial services are represented at The Glenn Group. The Glenn Group is part of The Glenn Group Companies.