Park Place Infiniti Sponsors Smiles for Survivors; Governor Approves Solar Tax Incentives

Park Place Infiniti Sponsors Smiles for Survivors Park Place Infiniti is sponsoring the fourth annual Blow Out Breast Cancer event, presented by the Smiles for Survivors foundation and Square Colour Salon and Spa. [Read More...] Governor’s Office of Energy Approves Solar Tax Incentives Highlighting its commitment to renewable energy in Nevada, the Governor’s Office of Energy… [More...]

Stephanie Kruse Named Finalist for National Stevie Awards For Women in Business

Stephanie Kruse, founder of KPS3 Marketing, was named a finalist for the Female Entrepreneur of the Year for business services with 10-2,500 employees.

RENO, Nev. — Stephanie Kruse, founder and president of KPS3 Marketing, was named a finalist for the Female Entrepreneur of the Year Award for business services with 10-2,500 employees in the 11th annual Stevie Awards for Women in Business, and will ultimately be a Gold, Silver, or Bronze Stevie Award winner in the program. The… [More...]

Corporate Branding: A How To Guide

What makes one business stand out from the pack? Why do potential clients choose one over the other for their services? The answer is in the brands.

What differentiates similar companies, making one stand out from the pack? Why do potential clients choose one over the other for their services? The answer is in the brands. Branding, while second nature to some, remains a mystery to numerous other businesses. In fact, a common belief is that a company’s brand is its logo;… [More...]

Branding: Managing and Defining Your Company’s Image

Branding: Managing Your Company's Image

Every Nevada company, whether a one-man operation or a large corporation, has a brand. The difference is some businesses have defined and continually reinforce theirs whereas others haven’t and don’t. “You’re brand is a living, breathing thing that you work on every day,” said Dave Kirvin, partner at Las Vegas-based Kirvin Doak Communications, which specializes… [More...]

Industry Focus: Marketing

Doing business in a rapidly changing industry, marketing executives have adapted to and embraced new technologies and communication tools.  They have braved the recession and have seen increased business in the past several months.  Recently, executives representing marketing firms in Nevada met at the law offices of Holland & Hart in Las Vegas to discuss… [More...]