When starting a business many think coming up with a name, developing a logo or even crafting a slogan or catchphrase is the extent of branding. The reality is, there is so much more. “It’s a mistake to think, ‘My brand is my graphic identity,’” said Flip Wright, executive vice president of strategy and innovation at Wide Awake. “That’s a very small part of the overall mix. … [Read more...] about Creating a Brand: Business Marketing 101
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B&P Hires Senior Account Executive And Promotes Traffic Manager
LAS VEGAS – B&P Advertising, Media and Public Relations has hired Lindsey Slivka as an advertising senior account executive and promoted Shawn West to director of print and digital traffic. A native Nevadan, Slivka has more than 12 years of experience working for various Las Vegas advertising agencies and organizations, most recently for The Smith Center for the … [Read more...] about B&P Hires Senior Account Executive And Promotes Traffic Manager
B&P Announced Seven New Hires
LAS VEGAS – B&P Advertising, Media and Public Relations recently added seven new employees to its creative, production and account services teams. Mike Pond and Drew Schultz have been hired as art directors. Pond was most recently employed by BWA Architecture & Interiors. Before that, he was a senior designer at MGM Corporate Advertising. He has more than 10 years … [Read more...] about B&P Announced Seven New Hires
Campaign Helps Fight Hunger; Nevada-Based Firm Lands New Jersey Contract; Workshop to Bring Fraud into Light
Social Media Campaign Helps Fight Hunger in Southern Nevada The SK+G Goose Summer Road Trip Campaign wrapped up on Thursday, Sept. 11 when Senior Vice President of Strategy Jim Gentleman and the SK+G Goose dropped off a $1,000 check to Three Square Food Bank—the only food bank in Southern Nevada. [Read more...] Smart City Networks Awarded Contract by Atlantic City Convention … [Read more...] about Campaign Helps Fight Hunger; Nevada-Based Firm Lands New Jersey Contract; Workshop to Bring Fraud into Light
Groundbreaking for Downtown Las Vegas Clinic; Wells Fargo Invests in Southern Nevada; Home Prices Holding Steady
Volunteers in Medicine of Southern Nevada Hosts Groundbreaking Event for Clinic in Downtown Las Vegas Groundbreaking ceremony for VMSN’s new downtown Las Vegas clinic. Members of the community are invited to attend and receive information about the project. [Read more...] Wells Fargo Invests in Southern Nevada through Las Vegas Global Economic Alliance's 'Engage Southern … [Read more...] about Groundbreaking for Downtown Las Vegas Clinic; Wells Fargo Invests in Southern Nevada; Home Prices Holding Steady