Corporate Branding: A How To Guide

What makes one business stand out from the pack? Why do potential clients choose one over the other for their services? The answer is in the brands.

What differentiates similar companies, making one stand out from the pack? Why do potential clients choose one over the other for their services? The answer is in the brands. Branding, while second nature to some, remains a mystery to numerous other businesses. In fact, a common belief is that a company’s brand is its logo;… [More...]

Branding: Managing and Defining Your Company’s Image

Branding: Managing Your Company's Image

Every Nevada company, whether a one-man operation or a large corporation, has a brand. The difference is some businesses have defined and continually reinforce theirs whereas others haven’t and don’t. “You’re brand is a living, breathing thing that you work on every day,” said Dave Kirvin, partner at Las Vegas-based Kirvin Doak Communications, which specializes… [More...]

April 2012: Around the State

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Nevada Sets Record for Exports In 2011, Nevada’s exports totaled nearly $8 billion, breaking the previous Nevada record of just over $6 billon set in 2008. This was a 35 percent increase over 2010 and a jump of $1.85 billion according to the U.S. Department of Commerce. The Commerce Department estimates that every $181,000 in… [More...]