Branding: Managing and Defining Your Company’s Image

Branding: Managing Your Company's Image

Every Nevada company, whether a one-man operation or a large corporation, has a brand. The difference is some businesses have defined and continually reinforce theirs whereas others haven’t and don’t. “You’re brand is a living, breathing thing that you work on every day,” said Dave Kirvin, partner at Las Vegas-based Kirvin Doak Communications, which specializes… [More...]

April 2012: Around the State

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Nevada Sets Record for Exports In 2011, Nevada’s exports totaled nearly $8 billion, breaking the previous Nevada record of just over $6 billon set in 2008. This was a 35 percent increase over 2010 and a jump of $1.85 billion according to the U.S. Department of Commerce. The Commerce Department estimates that every $181,000 in… [More...]