CCIM: Join the Club

The requirements to earn the CCIM designation are challenging and extensive, necessitating a commitment of time, effort, money and, often, sacrifice.

After Nevada’s economic downturn and resulting real estate crash had begun, Cindy Santilena, a Las Vegas commercial real estate lender for small businesses and entrepreneurs, was looking for a way to highlight herself and her company when working with other industry professionals during a struggling, competitive market. She decided to pursue a CCIM, a prestigious… [More...]

Corporate Branding: A How To Guide

What makes one business stand out from the pack? Why do potential clients choose one over the other for their services? The answer is in the brands.

What differentiates similar companies, making one stand out from the pack? Why do potential clients choose one over the other for their services? The answer is in the brands. Branding, while second nature to some, remains a mystery to numerous other businesses. In fact, a common belief is that a company’s brand is its logo;… [More...]