Elko Catches Up to Growth

While the rest of Nevada suffered the dramatic economic downturn and aftermath, the Greater Elko region boomed, primarily due to bustling mining operations.

While the rest of Nevada suffered the dramatic 2007 economic downturn and aftermath, the Greater Elko region boomed, primarily due to bustling mining operations resulting from a high gold price. In fact, over the last decade, the population there has burgeoned. The City of Elko alone went from about 10,000 to 20,000, with the broader… [More...]

CCIM: Join the Club

The requirements to earn the CCIM designation are challenging and extensive, necessitating a commitment of time, effort, money and, often, sacrifice.

After Nevada’s economic downturn and resulting real estate crash had begun, Cindy Santilena, a Las Vegas commercial real estate lender for small businesses and entrepreneurs, was looking for a way to highlight herself and her company when working with other industry professionals during a struggling, competitive market. She decided to pursue a CCIM, a prestigious… [More...]

Corporate Branding: A How To Guide

What makes one business stand out from the pack? Why do potential clients choose one over the other for their services? The answer is in the brands.

What differentiates similar companies, making one stand out from the pack? Why do potential clients choose one over the other for their services? The answer is in the brands. Branding, while second nature to some, remains a mystery to numerous other businesses. In fact, a common belief is that a company’s brand is its logo;… [More...]