Corporate Branding: A How To Guide

What makes one business stand out from the pack? Why do potential clients choose one over the other for their services? The answer is in the brands.

What differentiates similar companies, making one stand out from the pack? Why do potential clients choose one over the other for their services? The answer is in the brands. Branding, while second nature to some, remains a mystery to numerous other businesses. In fact, a common belief is that a company’s brand is its logo; this isn’t the case. So what exactly is a brand? What … [Read more...]

Darcy K. Neighbors: CIM Marketing Partners

Meet Darcy K. Neighbors: Founder/CEO, CIM Marketing Partners.

Founder/CEO Las Vegas How did you first get into your profession? I started my first business in retail at the age of 24. It was during this season that I learned I had a true passion for marketing. After selling this business, I focused on finishing my degree in business with an emphasis in marketing at UNLV. Right after graduation, I landed a … [Read more...]

Johnnie Walker’s fish-tank RV creating foot traffic frenzy

RV gets customers thinking of many travel possibilities, even the luxury of ‘glamping.’

RV gets customers thinking of many travel possibilities, even the luxury of ‘glamping.’ (LAS VEGAS) – When Johnnie Walker RVs' head of marketing, Michael Walker, had a 350-gallon saltwater fish tank installed in an RV, it was just a novelty idea. Today, more than a month after the RV made its appearance on Animal Planet’s “Tanked” TV show, the vehicle is drawing attention … [Read more...]

How has social media impacted your daily life?

How has social media impacted your daily life?

“Social media is a constant part of my day. It’s the first thing I see when I wake up in the morning and the last thing I think about when I go to sleep at night.” Nicole Rose Dion • Digital Communications, The Abbi Agency - “Social media has impacted my daily life by allowing me the opportunity to reach out to people I may not have otherwise been able to speak with or … [Read more...]

Darren Hankel Joins CIM Marketing Partners As Principal

Darren L. Hankel

LAS VEGAS—CIM Marketing Partners, a full-service marketing and public relations firm that specializes in strategic marketing and planning, is pleased to welcome Darren L. Hankel as Principal. Hankel, who was previously with the company for 10 years, has reunited with the company in order to lead their digital marketing efforts. He will also be involved in brand development and … [Read more...]

Johnnie Walker RV’s Makes a Splash on Animal Planet’s Tanked

Johnnie Walker RV's Makes a Splash on Animal Planet's Tanked

LAS VEGAS, NV – Johnnie Walker RV’s, Nevada’s largest dealer of new and used RV’s, is currently featured on Tanked, Discovery’s Animal Planet’s top-rated show. The show, which features one-of-a-kind fish tanks specially built by brothers-in-law, business partners, best friends and rivals, Wayde King and Brett Raymer, as they travel the country building show-stopping custom … [Read more...]

DJs for PJs Aims to Raise 8,000 Pairs of New PJs Friday, April 26, 2013

Nevada Business Press Releases for April 1st

The eleventh-annual DJS for PJS event is scheduled for Friday, April 26, 2013, from 6 a.m. until 7 p.m. The daylong event is designed to collect new pajamas for children in crisis and benefits charities throughout the Las Vegas Valley. Local disk jockeys will encourage corporate and individual donations by broadcasting from four on-site locations, located in Summerlin – … [Read more...]

NSAA Featured Dinner Charity for 2013

Nevada Business Press Releases for January 31st

NEVADA STATE APARTMENT ASSOCIATION FEATURED DINNER CHARITY FOR 2013 (Las Vegas, NV) – Nevada State Apartment Association (NSAA) hosted its annual dinner meeting on January 17, 2013 at Cili restaurant at the Bali Hai Golf Club. During the meeting, the NSAA introduced our featured charity for dinner meetings in 2013. Each meeting throughout the year raffles will be held to … [Read more...]

Industry Focus: Marketing

Doing business in a rapidly changing industry, marketing executives have adapted to and embraced new technologies and communication tools.  They have braved the recession and have seen increased business in the past several months.  Recently, executives representing marketing firms in Nevada met at the law offices of Holland & Hart in Las Vegas to discuss this changing … [Read more...]