Rate Card

Make “Periodicity” Work for You
Marketing experts suggest you run your ads continually in order to get the best return on your investment. Prospects are not very likely to take action on your ad the first time they are exposed to your message – they may not need what you offer yet, or they may not be prepared to make a decision. However, if your ad runs consistently each month in the same publication, prospects will know where to find it when they are ready to buy. “Periodicity” ensures your customers will know where to find you when the timing is right for them.

Download NBJ Advertising Rates 2008

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