NBJ PR Wire

FroYo Superstore Swirls Into South Reno

Release Date: August 24, 2009

Contact: Paul Klein

U-SWIRL Frozen Yogurt® franchise to open doors in September

Reno, Nev. - The Galena Frozen Yogurt Company, a franchisee of U-SWIRL®, a self-serve frozen yogurt restaurant chain, is proud to announce the opening of locations in Reno, Nevada. U-SWIRL's first store will be located at 57 Damonte Ranch Pkwy, in the Southtowne Crossing Shopping Center. The store is under construction and tentatively scheduled to open its doors September 19, 2009.

U-SWIRL brings a unique concept to the rising yogurt fad that allows guests the ultimate choice in frozen yogurt. Offering self-service, more flavors and toppings, non-dairy and no sugar-added choices, free WIFI, and late hours, U-SWIRL has been deemed the superstore of frozen yogurt franchises. U-SWIRL prides itself on providing customers more options and healthier alternatives. As a community anchor, U-SWIRL encourages customer lounging.

Patrons will have their choice of 16 rotating, and some seasonal, flavors including a variety of non-fat, no-sugar added, non-dairy, and tart selections, in addition to the classics. Guests then may compliment their choices with a selection of more than 60 toppings, including seasonal fresh fruit and granola. U-SWIRL creations are sold at a price per ounce.

Although U-SWIRL is an expansive 2,200 square feet, the ambiance emphasizes a bright, clean and minimalist design, achieved in part by its inset, wall-mounted frozen yogurt dispensers. Galena Frozen Yogurt's U-SWIRL will also appeal to a new generation through its environmental responsibility: from its paper containers (instead of plastic or styrofoam) to its recycling and conservation efforts (less food waste).

The Galena Frozen Yogurt Company plans to open three U-SWIRL Frozen Yogurt stores in Reno and a location in northern California. For more information visit www.u-swirl.com.

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About Galena Frozen Yogurt
A franchisee of U-SWIRL®, Galena Frozen Yogurt is owned and operated by Taylor Cohee, Lisa Fisher, Frank Fisher, and Michelle Cho. With three planned locations in Reno, and additional Northern California locations to follow in 2010, Galena Frozen Yogurt is poised to dominate the Northern Nevada and Northern California frozen yogurt markets. Galena Frozen Yogurt was founded in 2009 and will open their first Reno location in September 2009.

Contact: Taylor Cohee
(775) 745-8451
taylorcohee@me.com

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