Commentary - November 2006

Doing Business in Nevada?

www.nbj.com is Critical

by Lyle Brennan

If you haven’t visited our website in the last month, now is the perfect time to log on. We have just finished a complete redesign of www.nbj.com. It’s easier to navigate and jam-packed with historical data, all in a format that can be easily searched. The website offers many opportunities to promote your business – many of them at no charge.

As an online user and subscriber, you’ll have access to our free business listings, allowing you to post up-to-date information about your company and show how your business is different from the competition. Your posting automatically makes your organization eligible for ranking in two ways: 

TopRank Nevada is a comprehensive listing of Nevada companies based on traditional ranking information, such as annual revenue and number of employees. TopRank Nevada lists all the companies as equitably as possible, with no attempt made to evaluate a company’s profitability, product or service. Anyone can go to the NBJ website and view this information.

However, we realize that bigger is not necessarily better. A small company may be able to outperform its larger competitors by offering personalized service and innovative products. Our other ranking system, Nevada’s Choice, allows online users to vote for the best in Nevada business. We want to know, so we can pass that information on to you.

Nevada’s Choice will highlight the top vote-getters for each type of business: Best Bank, Best Private Golf Course, Best Public Relations Firm, etc. Which companies will do the best job promoting themselves? Which companies inspire loyalty, not only from their employees, but also from their clients? Who will receive the most votes? We challenge you to join in, not only by encouraging votes for your company and your clients, but also by taking the time to fill out your choices in the categories that matter most to you.

Each month, our editorial department receives hundreds of press releases. While it is impossible to publish all these news items in the magazine, we now have an online outlet. Our paid subscribers can now post their press releases on our website at no charge. We at Nevada Business Journal are especially pleased to provide this service, as postings on www.nbj.com are searchable by all search engines and can be accessed by readers throughout the world. In essence, we’re taking our paid subscribers’ messages to a local, regional and global market.

Get a leg up on the competition and make NBJ Daily News a part of your morning routine. Informative daily news feeds prepared by our editorial staff feature up-to-the-minute postings from business to politics, and even advancements in technology that can affect your business. Within the next few days, you’ll be able to subscribe to our RSS feed and have these articles beamed straight to your mobile phone or email address.

Keep an eye on both NBJ Daily News and our new NBJ PR Wire for breaking news that will keep you up to date on all that is happening in Nevada.

Getting started is easy. Go to www.nbj.com. If you are not currently a paid subscriber, start your paid subscription so you can take advantage of all the new benefits. If you are a current subscriber, proceed directly to the Member Login page; you’ll find a variety of ways to log in and verify your existing subscriber information.

For our Ranking Nevada features, choose the Ranking Nevada tab on our main page and select either TopRank Nevada or Nevada’s Choice. You can then easily choose a category and sub-category of business: for example, “Healthcare/Medical” and “Hospitals.” You will be shown a complete list of companies in that sub-category. If your company is not listed, you will be able to list it and post pertinent information.

Besides keeping you informed on the latest trends and breaking news, these new online features can play a valuable part in promoting your company. While many publications charge for these services, we are offering them at no charge to our paid subscribers as an added benefit.

We offer several opportunities to sponsor different sections of our website. Call 702-735-7003 ext. 6333 or 775-747-4434 ext. 6333 for further information on how to promote your company on what will become the most popular place on the Web for Nevada business and news.

Lyle Brennan Publisher
COMMENTS? email: lyle@nbj.com