In a move expected to change the advertising industry, a new startup in Southern Nevada is offering businesses a new and easy solution for purchasing media and advertising space.
Media Marketplace is a new online platform that provides local advertisers with a simple, one-stop, cost-effective solution to share their brands’ messages across multiple channels.
“Historically, buying advertising space has been an intimidating and time-consuming process for advertisers,” said Murray Williams, the founder of Media Marketplace. “We wanted to provide a resource for businesses of all sizes – especially small businesses who don’t have the means to work with an advertising agency – to navigate this process on their own.”
Media Marketplace will allow businesses to visit one place to quickly evaluate all the various advertising opportunities from available inventory across print, digital, outdoor, television, and radio media, and purchase the space at pre-negotiated, discounted rates. Options are available for all budgets and range from single advertisements to packages across multiple advertising channels.
The platform will also allow advertisers to purchase pre-selected advertising packages based on their industry. Currently, Media Marketplace has advertising packages available for the legal industry, but will roll-out packages for the healthcare, retail, and food and beverage industries later this year.
“We’re definitely on to something here,” Williams said. “Not only are we making it easier to buy media, we’re creating unprecedented access to advertising opportunities that have been out of reach for so many businesses who want nothing more than to connect with their customers.”
Williams brings 25 years of experience as a leader in the tech and startup spaces to Media Marketplace. Williams is currently the Chief Financial Officer and Treasurer of Sigma Labs, Inc., a leader in the 3D printing space. Previously, Williams has served in leadership roles with Hang With, Inc., and MEDL Mobile Holdings. Williams was also one of the original founders of Buy.com. During his tenure with the company, he developed the finance, legal, business development, and human resources department, and raised $255 million in private funding. He took the company public in 2000 with a $2 billion valuation, and managed the company’s expansion to Europe.
Williams is looking forward to using that experience to grow Media Marketplace to a national brand. While Media Marketplace will only offer media inventory in Southern Nevada initially, the company is already planning to expand in other regions over the coming months.
“Media Marketplace is going to revolutionize how media is purchased and sold throughout the country,” Williams said. “We’re going to completely change the industry, and for the better.”
To learn more about Media Marketplace, or to browse available media inventory, please visit www.mediamarketplace.net.