LAS VEGAS – MassMedia, a full-service public relations, advertising and marketing firm with offices in Las Vegas and Irvine, Calif., recently announced it has partnered with Centro, a provider of digital media software and services, in order to provide its clients with additional resources for targeted digital marketing campaigns.
Centro provides innovative technology and services that streamline and scale ad buys across all channels and ad units to effectively achieve a campaign’s objectives. The company’s technology helps MassMedia track each digital campaign’s success throughout its lifecycle, allowing the agency to adapt campaigns in real-time to meet performance goals.
“With digital marketing, MassMedia is able to target advertising based on data about specific media environments and audiences, which eliminates wasted impressions,” said Brett Peterson, an account executive with Centro.
Digital marketing is increasingly important for successful marketing campaigns, as consumers spend a significant amount of time online every day. Market research company eMarketer recently issued a report stating that the average American adult spends more than five hours online per day.
Digital media is expected to amount to more than 30 percent of total U.S. media spending by 2017, according to eMarketer, reaching $61 billion. Half of this is expected to target mobile media.
“MassMedia recognizes that digital marketing offers a valuable opportunity to reach consumers in a targeted way, especially as people use the Internet every day for basic needs such as shopping, entertainment, and communicating with friends and family,” said MassMedia President Kassi Belz. “Our agency is passionate about applying the most cutting-edge resources to reach our clients’ target audiences, and this partnership with Centro will significantly advance our efforts to engage consumers online.”
Founded in 1997, MassMedia is a regional public relations, advertising and marketing agency whose knowledge, strategic insights and innovative programs have developed brands, communicated clients’ messages and influenced consumers for a wide variety of clients, products and services. The firm’s clients include HealthCare Partners Nevada, Southwest Gas, McDonald Carano Wilson, Valley Electric Association, The PENTA Building Group and Colliers International – Las Vegas. To learn more about MassMedia, please visit www.massmediacc.com.
Centro (www.centro.net) provides unified, cloud-based software to simplify digital media operations. Our media management platform streamlines and scales ad buys across all channels, accessing both guaranteed and biddable inventory, to achieve any campaign objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization and reporting needs. Since 2001, Centro has successfully planned and executed more than 100,000 local and national campaigns across all digital display platforms and ad format types. Headquartered in Chicago with 33 offices in North America, Centro’s success and commitment to culture has led to many accolades, including #1 on Crain’s Best Places to Work in Chicago in 2011, 2012, 2013 and 2014.