HENDERSON, Nev. – Paula Yakubik, managing partner of MassMedia Corporate Communications, a full-service public relations, advertising and marketing firm, announced the promotion of Amanda Arentsen to account executive.
In her new role, Arentsen is responsible for leading integrated communications strategies in the areas of media relations, social media and community outreach. She will handle several high-profile accounts including HealthCare Partners of Nevada, Nevada Health CO-OP, Volunteers in Medicine, Nevada Partnership for Homeless Youth and Half Price Lawyers.
Less than a year after joining MassMedia, Arentsen was promoted to media relations director after demonstrating a clear aptitude for leading media relations campaigns and securing positive coverage for clients. In this position, Arentsen oversaw the media relations department and served as a lead strategist on media outreach efforts for all of the agency’s public relations accounts.
“Amanda is an extremely valuable member of our team,” Yakubik said. “Her success in obtaining consistent positive media coverage has further strengthened our agency’s relationship with our clients. Her natural talent for public relations and the great rapport she has built with many of our clients made her a natural choice for this position.”
In addition to her role as account executive, Amanda serves as the chair of MassMedia’s Community Integration Committee and has spearheaded several of the agency’s most successful programs. In November 2012, Amanda coordinated MassMedia’s annual Thanksgiving Food Drive which raised more than 12,400 nonperishable food items to benefit Catholic Charities of Southern Nevada. She is also actively involved in the Best Buddies Nevada organization.
Prior to joining the MassMedia team, Arentsen served as a television news producer with the FOX affiliate in Las Vegas, where she covered major local and national news stories. Since joining MassMedia in July 2012, Arentsen has secured media coverage for clients in daily print publications, lifestyle magazines and broadcast news programming throughout Nevada. She received a bachelor’s degree in broadcast journalism from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. She also has a minor in human communication from the Hugh Downs School of Human Communication.
Founded in 1997, MassMedia Corporate Communications is a full-service public relations, advertising, and marketing agency whose knowledge, strategic insights and innovative programs have developed brands, communicated messages, and influenced consumers for a variety of clients, products and services across the nation. The firm’s clients include HealthCare Partners, ABQ Health Partners, Southwest Gas, McDonald Carano Wilson LLP, PENTA Building Group, Colliers International – Las Vegas and Pisanelli Bice PLLC. To learn more about MassMedia Corporate Communications, please visit www.MassMediaCC.com, and follow the company on Facebook at www.facebook.com/MassMediaCorporateCommunications and on Twitter at @MassMediaCC.
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