HENDERSON, Nev. – Paula Yakubik, managing partner of MassMedia Corporate Communications, a full-service public relations, advertising and marketing firm, is pleased to announce the company has expanded its advertising services to include wide-reaching, targeted television campaigns for multiple high-profile clients. Thanks to the direction of Creative Director Tommy DiGioia, the strategic campaigns have succeeded in conveying clients’ important messages to desired demographics, as well as securing MassMedia’s status as a trusted resource for versatile advertising services.
“Our clients’ successes with these television campaigns signify our firm shifting toward more comprehensive marketing services, including a variety of television advertising concepts, on top of media buying and public relations work,” Yakubik said. “MassMedia has a strong creative department that has demonstrated its ability to develop memorable television campaigns quickly and effectively.”
The expansion of MassMedia’s advertising efforts this year has included developing conceptually driven television ad campaigns for prominent clients, including: HealthCare Partners Nevada, a leading medical network in Southern Nevada, ABQ Health Partners, a multi-specialty medical group in New Mexico, and Valley Electric Association, a nonprofit electric cooperative based in Pahrump, Nev.
Under DiGioia’s leadership, MassMedia’s seasoned creative department developed overarching concepts for each TV campaign in order to encapsulate the clients’ core values and also appeal to specific demographics. For HealthCare Partners, that involved creating the now trademarked “I Am a HealthCare Partner” campaign, which introduced grateful patients in TV and print ads across Southern Nevada, with the goal of relaying the network’s comprehensive Total Care Model to seniors in the region.
MassMedia’s creative department additionally developed a simple but relatable “Andy the Apple” mascot for a separate TV campaign for ABQ Health Partners. Television ads featuring Andy the Apple were aimed at presenting the medical group as approachable and positive to the targeted Hispanic population in the area.
The creative team pursued a different style campaign for Valley Electric Association. MassMedia produced television ads featuring simple graphics and keywords, including “growth,” “opportunity,” and “potential.” The ads were intended to portray the company’s core values and promote its economic development.
To ensure the TV campaigns upheld clients’ objectives and appealed successfully to intended demographics, the creative team developed its conceptual ideas through brainstorming sessions, while regularly consulting with the clients. The team also hosted focus groups for the HealthCare Partners campaign to gauge its impact on senior audiences. The department tapped a leading production company, Abe Froman productions, to manifest the concepts into clean, high-quality ads.
The TV ads for these clients have run on top stations and programming, including FOX News, MSNBC, CNN, Nevada Newsmakers, Ralston Reports and VEGAS INC TV. The campaigns have served to boost brand awareness for the clients, helping attract additional patients to HealthCare Partners Nevada and ABQ Health Partners, and exposing Valley Electric Association’s energy initiatives to business leaders and politicians.
MassMedia’s advertising services also include print and radio, as well as static and digital billboards. The firm further provides comprehensive public relations outreach and social media support for its many clients.
Founded in 1997, MassMedia Corporate Communications is a full-service public relations, advertising, and marketing agency whose knowledge, strategic insights and innovative programs have developed brands, communicated messages, and influenced consumers for a variety of clients, products and services across the nation. The firm’s clients include HealthCare Partners, ABQ Health Partners, Southwest Gas, McDonald Carano Wilson LLP, PENTA Building Group, Colliers International – Las Vegas and Pisanelli Bice PLLC. To learn more about MassMedia Corporate Communications, please visit www.MassMediaCC.com, and follow the company on Facebook at www.facebook.com/MassMediaCorporateCommunications and on Twitter at @MassMediaCC.