HENDERSON, Nev. – Paula Yakubik, managing partner of MassMedia Corporate Communications, a full-service public relations, advertising and marketing firm, recently announced the promotion of two of the firm’s key staff members to top executive positions, with Kassi Belz, APR, now serving as president and Georgeann Pizzi as vice president.
In her new role as president, Belz oversees multiple corporate account teams and projects, with a focus on strategic communication planning and budgets. Belz, who previously worked as vice president at MassMedia, hails from a multifaceted marketing background that she has invoked in leading aggressive and effective campaigns for clients.
Prior to joining MassMedia, Belz was responsible for a multitude of targeted public relations efforts at the Dalton Agency, including national media relations outreach, grassroots marketing, branding campaigns and special event planning. She has received numerous industry awards through her work with clients across a diversity of industries, including technology, nonprofit, finance, real estate, health care and education. Belz earned a Bachelor of Science in public relations from the University of Florida, and she is active in the Public Relations Society of America. Belz is one of a handful of local agency professionals who has received her Accreditation in Public Relations.
Pizzi, taking over as vice president after serving as an account supervisor with MassMedia, is responsible for planning and executing strategic communications campaigns. Pizzi oversees a variety of complex public relations campaigns, media relations, media planning, buying and analysis, advertising campaign development, social media and special events. Pizzi is also tasked with agency management duties, such as team member supervision, professional development and training.
Prior to joining MassMedia in 2009, she held several marketing positions in the gaming and hospitality industry. Pizzi also worked in the brand marketing division at the M Resort Spa Casino, where she played an integral role in the property’s grand opening, its social media campaign and its myriad public relations initiatives. Pizzi earned a Bachelor of Science in business marketing from the University of Nevada, Reno. She has also accrued awards for her industry achievements, including 2011 Advertising Executive of the Year by the Las Vegas Business Press.
Both executives have played instrumental roles in securing MassMedia’s presence in the marketing industry by applying an insightful approach to pivotal advertising and public relations efforts. Belz and Pizzi have helped MassMedia execute significant marketing campaigns, including the launch of an innovative campaign for HealthCare Partners Nevada that underscores the medical network’s mission to provide unique, value-based coordinated care. Their leadership roles in such major endeavors have been integral in MassMedia’s attraction of additional high-profile clients, including the Nevada Health CO-OP, ABQ Health Partners and Women’s Health Associates of Southern Nevada.
“Both of these capable and highly intelligent women demonstrate the strong leadership skills that are imperative for success in the competitive advertising industry,” Yakubik said. “Kassi and Georgeann not only offer their excellent minds to our team, but also their positive and supportive attitudes as well. I am honored to have them guiding our marketing efforts, and I can’t wait to see what exciting successes they secure for our clients for years to come.”
Founded in 1997, MassMedia Corporate Communications is a full-service public relations, advertising, and marketing agency whose knowledge, strategic insights and innovative programs have developed brands, communicated messages, and influenced consumers for a variety of clients, products and services across the nation. The firm’s clients include HealthCare Partners, ABQ Health Partners, Southwest Gas, McDonald Carano Wilson LLP, PENTA Building Group, Colliers International – Las Vegas and Pisanelli Bice PLLC. To learn more about MassMedia Corporate Communications, please visit www.MassMediaCC.com, and follow the company on Facebook at www.facebook.com/MassMediaCorporateCommunications and on Twitter at @MassMediaCC.