LAS VEGAS, NV – Johnnie Walker RV’s, Nevada’s largest dealer of new and used RV’s, joined Las Vegas’ monthly street festival, First Friday, on Friday, August 2, 2013. The August event, themed AntARTica, centered around the unveiling of an aquarium photo booth, created by Wayde King and Brett Raymer of Acrylic Tank Manufacturing (ATM), known for their roles on one of Discovery’s Animal Planet’s top-rated shows, Tanked. Johnnie Walker RV’s provided a Cyclone brand 5th wheel toy hauler to the Tanked crew to relax and cool down during filming. The Tanked and Johnnie Walker RV’s relationship began earlier in 2013, when ATM created a custom RV aquarium tank for Johnnie Walker RV’s 50th Anniversary, and the two companies have maintained an ongoing relationship. The unveiling of the First Friday tank aired in an episode of Tanked called “Smiling is the Best Medicine” on Friday, August 16, at 7 PM PST, which included an appreciative mention to Johnnie Walker RV’s. Future airings of the episode can be found on animal.discovery.com/tv-shows/tanked.
“Being featured on Tanked was a huge treat and a fun celebration of 50 years of the family’s business and it has opened some fantastic doors for the company,” says Michael Walker, Marketing Director for Johnnie Walker RV’s and great-grandson of the company’s founder. “It was great to be invited to First Friday, something my family has been attending for years, but we got to meet some great people who could turn into future happy campers! First Friday has always been a great event, and we are honored that Tanked thought to include us.”
The Johnnie Walker RV’s aquarium was creatively integrated into an Econ travel trailer, furnished by Pacific Coachworks, and was featured in a season four episode, titled “Jurassic Campground,” which debuted on Friday, May 31, 2013. The tank is located in Johnnie Walker RV’s showroom at 4784 Boulder Highway, Las Vegas, Nevada. Members of the media and the general public are invited to view the RV aquarium featured on Tanked and speak with members of the Walker family.
First Friday is a monthly arts and entertainment festival located in the Arts District of Downtown Las Vegas. To find out more about First Friday, please visit www.firstfridaylasvegas.com. For more information about Johnnie Walker RV’s, please visit www.jwrv.com.
ABOUT JOHNNIE WALKER RV’s
For four generations since 1963, Johnnie Walker RV’s has been a family owned and operated company providing a full range of high-quality motorhomes, travel trailers, toy haulers and 5th wheels, along with extensive service department services. With more than 65 employees, Johnnie Walker RV’s provides award-winning sales and service at its three Southern Nevada locations on Boulder Highway. For more information, call (702) 458-2092 or visit jwrv.com, which includes the company’s social media landing sites.
ABOUT CIM MARKETING PARTNERS
CIM Marketing Partners provides services that include strategic consulting and planning, digital and social media, public relations and advertising, media buying and placement, corporate identity development and branding, brochure and collateral development, television and radio production and special events planning and management. For more information, call 702.944.2464 or visit the Web site at www.cimmp.com.