DJs for PJs Aims to Raise 8,000 Pairs of New PJs Friday, April 26, 2013

Las Vegas Events Aiming for 8,000 Pairs of New PJs for Kids in NeedThe eleventh-annual DJS for PJS event is scheduled for Friday, April 26, 2013, from 6 a.m. until 7 p.m.

The daylong event is designed to collect new pajamas for children in crisis and benefits charities throughout the Las Vegas Valley.

Local disk jockeys will encourage corporate and individual donations by broadcasting from four on-site locations, located in Summerlin – Kohl's (8671 W. Charleston Blvd.), Centennial – Kohl's (6700 N. Durango Dr.), South Las Vegas – Kohl's (4250 Blue Diamond Rd.), and Henderson – Kohl's (I-215 & 30 N. Valle Verde Dr.). Local celebrities and elected officials are also involved in the effort to collect pajamas, raise public awareness, and encourage others to donate new PJs to deserving children living in distressed situations.

The non-profit event is a cooperative effort between CIM Marketing Partners and the Leadership Las Vegas Class of 2003.

The title sponsor is Cash America Super Pawn.

With the invaluable support of corporate sponsors, individuals and volunteers, DJs for PJs aims to raise 8,000 pairs of PJs this year.

Last year, they were able to donate new PJs to a number of local charities, including: A Brighter Day Family Services, Baby Bounty, Boy's Town Nevada, Casa de Luz, Catholic Charities of Southern Nevada, Child Haven, Neighborhood Family Services, Nevada Childhood Cancer Foundation, Nevada Children's Center, Nevada Partnership for Homeless Youth, Ronald McDonald House, S.A.F.E. House, Safe Nest, St. Jude's Ranch, Southern Nevada Children First, The Shade Tree, Variety Early Learning Center and Women's Development Center.

Donation instructions are available at or by calling 702.944.2464 x21.

The non-profit DJs for PJs event has provided thousands of pairs of new pajamas to abused, neglected and needy children in the Las Vegas Valley. Since its founding in 2003, the themed event has grown from one to several donation sites, has expanded its list of benefiting social service agencies and has raised more than 71,740 pairs of PJs.

DJs for PJs is the innovation of Darcy Neighbors, founder and CEO of CIM Marketing Partners, who created the event and then partnered with her class to make DJs for PJs a 2003 Leadership Las Vegas Class project.

More information is available at

CIM Marketing Partners provides services that include strategic consulting and planning, digital and social media, public relations and advertising, media buying and placement, corporate identity development and branding, brochure and collateral development, television and radio production and special events planning and management. For more information, call 702.944.2464 or visit the Web site at