Shelly Egbert: Black Rock Mud Company

Shelly Egbert: Black Rock Mud CompanyCo-Owner

How did you first get into your profession?

I fell into it……literally! After many years of jumping into my family’s hot springs and feeling the cleansing and healing effects the rich, buttery mud had on my skin, I decided that this experience needed to be packaged for others to enjoy!

What business advice would you give someone just starting in your industry?

Be unique. Don’t buy into the industry’s vision of health and beauty. Create your own vision and be true to it.

What is the worst criticism you have overcome?

I was told that I would never be successful if I packaged our product in green, recyclable, and USA made packaging that was more costly than purchasing from China. Fortunately, I held to my standards and was presented an International Green Packaging Award, beating out multi-million dollar cosmetic companies.