Marketing, branding focus of Roadmap to Success Workshop

Stephen GoebelHenderson Chamber welcomes Stephen Goebel March 28

HENDERSON, Nev. – Stephen Goebel, vice president of creative services for Trosper Communications, will present “Effective Brand Management and How to Maximize Your Marketing ROI” during the Henderson Chamber of Commerce’s Roadmap to Success workshop from 7:30 to 9:30 a.m. Thursday, March 28, at the Henderson Business Resource Center, located at 112 S. Water St. in downtown Henderson’s Water Street District.

Marketing a business is an ongoing task, and keeping up on the latest trends and technologies can keep business owners up at night. During the workshop, Goebel will put minds at ease and educate business-minded people as to what marketing is, explain the marketing management process and how to evaluate an advertising design.

Goebel has more than 15 years of experience in visual communication design and creative management from international banking, medical and corporate communications design in New York City to editorial, entertainment and agency campaign design in Southern Nevada. Goebel has been published in HOW Magazine as an award-winning in-house graphic designer and received a Golden Quill Award for Corporate Communication design work for Empire BlueCross BlueShield. More recently, he received the 2012 Hermes Gold Design Award for designs created for TRONOX in Henderson.

All chamber members and the public are invited to attend. There is no cost for Henderson Chamber members. Cost for non-members is $25. An additional $10 will be charged for walk-in attendees. Breakfast is sponsored by Marriott Munchables. To reserve a space, visit www.hendersonchamber.com/events.

The Roadmap to Success Workshop Series covers all aspects of business critical for business owners to understand and properly execute to stay afloat, especially when times are tough. The series began in September and continues through May. It is comprised of 16 workshops covering topics including finance, human resources, law, marketing, and operations, sales and technology.

The workshop series is sponsored by the City of Henderson, Imagine Communications, Nevada State Bank and Prism Global Management Group.

The Henderson Business Resource Center is a nonprofit organization under the Henderson Chamber of Commerce Foundation designed as a business incubator to strengthen and diversify the local economy.

For more information about the Henderson Business Resource Center or the Roadmap to Success Series, visit www.hendersonbizcenter.com.