Kevin Stickelman: Vegas Ski & Snowboard Resort

President & General Manager
Las Vegas

Number of Employees: 250
Years in Nevada: 2
Years with Company: 2

How did you first get into your profession?
I started working as a part-time ski instructor and volunteer ski patroller at Snow Creek ski are in Weston, MO. From there I moved west to Park City, UT and have been in the business ever since.

What would you want your legacy to future generations to be?
I would like to create a new dynamic in how ski areas work with federal agencies such as the US Forest Service and Fish & Wildlife Service in not only developing public lands for recreation but also in developing public lands for sustainability. We have a responsibility to provide the best skiing and summer activities while being the best stewards of the public land that is entrusted to our care.

What business advice would you give someone just starting in your industry?
Be patient, and be willing to move around and diversify. I have had the opportunity to live in some amazing places and work in some amazing positions in this industry, but it takes commitment to jump from an entry level seasonal position at a ski resort into a year-round career.

What is the biggest challenge your industry is facing?
One of the greatest challenges in the ski industry is engaging the next generation of skiers. For several decades the business was driven by the Baby Boom generation, and as that group ages we now face filling a void in the coming 10 years. The next largest generation is now just getting to the skiing age and we are faced with the challenge of converting that group of Millennials into our next several decades of customers.

What is the worst criticism you have overcome?
The ski area has been accused of not caring about environmental and wildlife issues by both federal agencies and the public. This is a symptom of previous ownership that continues to hurt our brand even today. The reality is that we reinvest a portion of our income every year to reduce our carbon footprint and to enhance wildlife habitat within the ski area. Time and perseverance will tell the truth on our part as well as building relationships with key stakeholders.